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Research papers

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations
Authors: Dave Choate, Chad R. Maxwell
October 1, 2015
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Citation

Choate and Maxwell (2015a, October 01). Leveraging passively monitored communities for ongoing insight. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leveraging-passively-monitored-communities-for-ongoing-insight-8581


Videos

Leveraging passively monitored communities for ongoing insight

Most current social media research is based on topics, not people. You don’t know WHO is doing the talking, so you don’t know WHAT is relevant to your target consumer or business challenge. Our research approach created a hybrid of two...

Catalogue: Congress 2015: Revelations
Authors: Dave Choate, Chad R. Maxwell
June 15, 2015
×

Citation

Choate and Maxwell (2015a, June 15). Leveraging passively monitored communities for ongoing insight. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/leveraging-passively-monitored-communities-for-ongoing-insight


Research papers

Decomposing Pinterest virality

2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why some pins are more popular than others. While human...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Dave Choate
June 17, 2014
×

Citation

Choate, D. (2014a, June 17). Decomposing Pinterest virality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decomposing-pinterest-virality


Videos

Decomposing Pinterest virality

2013 saw Pinterest grow explosively and quickly solidify its place as one of the most visited social networks. Despite this, relatively little comprehensive research has been done to understand why some pins are more popular than others. While human...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Dave Choate
June 15, 2014
×

Citation

Choate, D. (2014a, June 15). Decomposing Pinterest virality. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/decomposing-pinterest-virality-8181